The Difference

Robbins Island cattle are retained on pasture for at least eighteen months before moving to supplemental grain feeding for consistency of marbling.

The feed ration has been created with the animal’s natural diet in mind, incorporating a high ratio of grass fodder and kelp seaweed extract from nearby King Island to reflect the local flora.

The product is packaged as being from either ‘Spring’ or ‘Autumn’ progeny in order to highlight seasonal variations in nutrition and climate.

In addition, the herd has been selectively bred to carry the elusive ‘soft fat’ gene, traditionally sought after by the Japanese for its lower melting points and buttery mouth feel.

Greenham TasmaniaBrand TasmaniaMeat & Livestock Australia
Dramatic shot of saltwater drovers on Robbins IslandAussie BeefSummertime on Robbins Island, Tasmanian north-west coast.